Email marketing is the most crucial Internet Marketing tool. Any successful online promotional effort is incomplete without incorporating database or bulk email marketing and newsletter services.From ISO certified giant corporate to small and medium scale businesses, companies are now integrating direct email marketing into their customer acquisition and retention programs.
This method has an amazing return on investment potential.It is extremely cost effective when you wish to reach a large customer base.It streamlines the entire marketing communication structure. However, it is important to target highly specified prospects.Simply indulging in spamming and unsolicited mailing does not solve the purpose.
Email Marketing Best Practices:
1. Sales Conversion Emails
As a general rule, a good sales email should practice all the email marketing best practices for subject lines, html design and contents. Comm100 provides you with a detailed checklist of all the best practices you need for your sales conversion emails.
2. Drive Clicks to Page Impressions from Emails
At the end of the day, you'll need your readers to click-through and complete the revenue-generating transaction. Comm100 tells you the key best practices of email marketing that you'll need to keep in mind in order to successfully accomplish that goal.
3. Customer Retention & Winback Emails
Customer retention and win-back emails will have a number of similar best practices to other emails. However, this article tells you how to take particular note of changes in content, offer, and subject line practices.
4. Key Content Tips for Creating Email Content
At the heart of it all, the email that you send is content that you want your readers to care about. This article offers you some best practices for creating either information-based or promotion-related content for your emails.
5. Email Landing Page
In a great number of cases, a good landing page can make the difference between a successful email campaign and a sub-par email campaign. Comm100 tells you the basic email marketing best practices to optimize your landing page.
6. Encouraging Existing Customers to Join Your Email List
When building your email database, previous and existing customers often present the lowest hanging fruit and the easiest opportunity. We cover the best practices here for recruiting existing customers to your email.
7. Designing an Email Sign Up Box
A well done email sign-up box can easily turn your slow and tedious email list growth into healthy email list growth. Comm100 offers you the best practices of designing an email sign-up box.
8. Email Marketing Best Practices for Testing Emails
In order to create a successful email campaign, your marketing email has to be tested from all aspects raging from an obvious subject line to some hidden email graphics. Comm100 summarizes all the testing best practices for you.
9. Email Marketing Best Practices to Design Emails
Creating and designing the email template, content and its landing page can be a challenge. Comm100 provides you with a quick summary of the ten most important best practices to consider when designing an email template.